Lamar Advertising Donates Yearlong Digital Billboard Support to Help Inspire a Love of Reading in Greater Numbers of Children in the U.S.
Lamar Advertising, one of the largest outdoor advertising companies in the world, announced it has selected Dolly Parton’s Imagination Library as its in-kind partner for 2025. Over the next 12 months, Lamar will donate more than two million dollars in digital Out of Home media to help the organization raise awareness of its mission, increase donations, and enroll new children.
Created in 1995 by Dolly Parton, who was inspired by her father’s illiteracy, the Imagination Library is a free book gifting program that sends high-quality, age-appropriate books to children from birth until age five. The Imagination Library follows Boys & Girls Club last year and Make-A-Wish in 2023 as the latest non-profit selected by Lamar for its annual partnership program.
“On behalf of Dolly, The Dollywood Foundation team, and thousands of families and local Imagination Library partners across the U.S., thank you to Lamar Advertising for selecting Dolly Parton’s Imagination Library as their in-kind partner in 2025,” said Jeff Conyers, Vice Chair and President, The Dollywood Foundation. “What a meaningful way to help us celebrate our 30th anniversary. We’re thrilled to leverage the power of Lamar’s nationwide billboard network to raise awareness of our mission and strengthen support for the incredible local partners who bring Dolly’s vision to life in communities across the country.
Since its founding, the Imagination Library has gifted over 270 million books to children around the world, and currently mails more than 3 million books per month to children in the U.S., Canada, the UK, Australia and Ireland. Today in the U.S., one in seven children under five years old receives books from the Imagination Library program. A flagship program of the Dollywood Foundation, the Imagination Library is funded by Dolly Parton and local community partners in the five countries where it operates.
“What started as an effort to benefit children in Dolly Parton’s home state of Tennessee has grown dramatically into a celebrated international book gifting organization promoting literacy across multiple countries,” said Sean Reilly, CEO of Lamar Advertising. “We are thrilled to partner with the Imagination Library this year and look forward to using our digital outdoor network to amplify their message and help deliver the gift of reading to even more children in the U.S.”
New to the Imagination Library?
You can check availability in your area to register a child or sign up to receive a notification when the Imagination Library becomes available to you.