Our Partners
Together We Can Do More
It’s true, our success is based on our partnerships. Joining Dolly’s vision, key partners have come together with a selfless spirit and common passion to make the Imagination Library possible for millions of children. Many of these partners have traveled with us as the Imagination Library has grown from a small program serving Dolly’s hometown to an internationally recognized effort that mails millions of books to children each year. Whether new or old, the Imagination Library wouldn’t be possible without these committed partners.
OPERATIONAL PARTNERS
Direct Mail Services
Direct Mail Services (DMS) is a full-service direct mail marketing company that partners with Dolly Parton’s Imagination Library in preparing Imagination Library books for bulk mail shipping with the United States Postal Service. Direct Mail CASS certifies and NCOA updates DPIL mailing lists every month and then sorts, labels, poly-bags and packages Imagination Library books for mailing. Direct Mail Services mailed the very first Imagination Library book and is still a proud partner today.
Visit Direct Mail Services Online
Mailchimp
More than 17 million people, businesses and organizations around the world use Mailchimp making it the world’s leading marketing automation platform. Mailchimp’s key features and integrations give Dolly Parton’s Imagination Library the power to send beautifully constructed emails and communications to affiliates, parents and partners around the world.
Visit Mailchimp Online
Penguin Random House
Since the beginning of Dolly Parton’s Imagination Library, Penguin Random House has been a valued partner with The Dollywood Foundation and all champions of the program throughout America by ensuring the availability and affordability of millions of books each and every year.
S.D. Professionals, LLC
Since the debut of Dolly Parton’s Imagination Library on the world wide web over a decade ago, S.D. Professionals, LLC has been a key partner both in our online presence and with our Book Order System (BOS) that is responsible for maintaining the entire program in all countries.
Branching out from web design and programming, SD Professionals continues to keep Dolly Parton’s Imagination Library prevalent across the web through their online marketing, social networking and creative video design. Just as their tag line says, even after a decade, SD Professionals really does “Bring Life To Imagination”!
GROWTH PARTNERS
Dollywood
Families from around the world visit this award-winning theme park to experience the heart and soul of the Great Smoky Mountains. Dollywood is known for introducing new thrill rides, international musical festivals, spectacular shows and demonstrating craftsmen. Dollywood is a celebration of the area’s people, its heritage and all that inspires Dolly in everything she does. The 150-acre theme park also includes the Little Engine Playhouse where Penguin Group (USA) presents three sing-along musical adaptations of popular children’s classics, including The Little Engine That Could™. Favorite characters come to life onstage in lively 20-minute shows which include a special videotaped appearance by Dolly as well as songs written by her, too! Our steadfast collaboration with Dollywood and Herschend Family Entertainment Corporation holds the highest merit as we continue to share in the efforts of bringing family members closer together “Creating Memories Worth Repeating®.”
Visit Dollywood Online
Rotary International
Rotary International is a worldwide organization of 1.2 million business and professional leaders that provide humanitarian services and encourages high ethical standards in all vocations.
Dolly Parton’s Imagination Library is in its second three-year partnership as an official Service Partner with Rotary International, and our goal is to increase the number of local Rotary Clubs who collaborate with us to help bring the Imagination Library to their communities.
Visit Rotary International Online
United Way
United Way works to create lasting improvements to education, income and health by addressing the underlying problems in these areas. Since 2009, United Way Worldwide has partnered with Dolly Parton’s Imagination Library to encourage local United Ways to help sponsor and support the Imagination Library in their communities. Local United Ways often help by serving as the 501c3 for local Imagination Library programs, raising funds and encouraging other partners to contribute to cover the cost of books and mailing, promoting the program and registering local children.
Visit the United Way Online
World Choice Investments, LLC
Founded in 1988, World Choice Investments, LLC, doing business as Dolly Parton’s Stampede Dinner Attraction, Pirates Voyage Dinner & Show and Dolly Parton’s Smoky Mountain Adventures Dinner & Show, operates dinner attraction venues for family fun and adventure in Pigeon Forge, Tennessee, Branson, Missouri and Myrtle Beach, South Carolina. Shows feature special effects, musical productions, live animals and a four-course family feast. Their ongoing sponsorship of Dolly Parton’s Imagination Library provides funding and assists in the program’s national expansion. The campaign for early childhood literacy with birth to preschool registration continues to grow in many states, through well-known established companies, and multiple partnerships such as this.
