It’s true, our success is based on our partnerships. Joining Dolly’s vision, key partners have come together with a selfless spirit and common passion to make the Imagination Library possible for millions of children. Many of these partners have traveled with us as the Imagination Library has grown from a small program serving Dolly’s hometown to an internationally recognized effort that mails millions of books to children each year. Whether new or old, the Imagination Library wouldn’t be possible without these committed partners.
Direct Mail Services
Direct Mail Services (DMS) is a full-service direct mail marketing company that partners with Dolly Parton’s Imagination Library in preparing Imagination Library books for bulk mail shipping with the United States Postal Service. Direct Mail CASS certifies and NCOA updates DPIL mailing lists every month and then sorts, labels, poly-bags and packages Imagination Library books for mailing. Direct Mail Services mailed the very first Imagination Library book and is still a proud partner today.
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FMB is a full-service advertising, marketing and branding agency located in Knoxville, TN. FMB has been a long-time partner with The Dollywood Foundation, helping Dolly Parton’s Imagination Library with a range of services from logo development to the design and creation of registration brochures, banners, posters and promotional materials.
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More than 17 million people, businesses and organizations around the world use MailChimp making it the world’s leading marketing automation platform. MailChimp’s key features and integrations give Dolly Parton’s Imagination Library the power to send beautifully constructed emails and communications to affiliates, parents and partners around the world.
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Penguin Random House
Since the beginning of Dolly Parton’s Imagination Library, Penguin Random House has been a valued partner with The Dollywood Foundation and all champions of the program throughout America by ensuring the availability and affordability of millions of books each and every year.
S.D. Professionals, LLC
Since the debut of Dolly Parton’s Imagination Library on the world wide web over a decade ago, S.D. Professionals, LLC has been a key partner both in our online presence and with our Book Order System (BOS) that is responsible for maintaining the entire program in all countries.
Branching out from web design and programming, SD Professionals continues to keep Dolly Parton’s Imagination Library prevalent across the web through their online marketing, social networking and creative video design. Just as their tag line says, even after a decade, SD Professionals really does “Bring Life To Imagination”!
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Dolly Parton’s Imagination Library is in its second three-year partnership as an official Service Partner with Rotary International, and our goal is to increase the number of local Rotary Clubs who collaborate with us to help bring the Imagination Library to their communities.
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Visit the United Way Online
World Choice Investments, LLC
Founded in 1988, World Choice Investments, LLC, doing business as Dolly Parton’s Stampede Dinner Attraction, Pirates Voyage Dinner & Show and Dolly Parton’s Smoky Mountain Adventures Dinner & Show, operates dinner attraction venues for family fun and adventure in Pigeon Forge, Tennessee, Branson, Missouri and Myrtle Beach, South Carolina. Shows feature special effects, musical productions, live animals and a four-course family feast. Their ongoing sponsorship of Dolly Parton’s Imagination Library provides funding and assists in the program’s national expansion. The campaign for early childhood literacy with birth to preschool registration continues to grow in many states, through well-known established companies, and multiple partnerships such as this.