Our Partners

Together We Can Do More

It’s true, our success is based on our partnerships. Joining Dolly’s vision, key partners have come together with a selfless spirit and common passion to make the Imagination Library possible for millions of children. Many of these partners have traveled with us as the Imagination Library has grown from a small program serving Dolly’s hometown to an internationally recognized effort that mails millions of books to children each year. Whether new or old, the Imagination Library wouldn’t be possible without these committed partners.


Direct Mail Services

Direct Mail Services

 Direct Mail Services (DMS) is a full-service direct mail marketing company that partners with Dolly Parton’s Imagination Library in preparing Imagination Library books for bulk mail shipping with the United States Postal Service. Direct Mail CASS certifies and NCOA updates DPIL mailing lists every month and then sorts, labels, poly-bags and packages Imagination Library </span >books for mailing. Direct Mail Services mailed the very first Imagination Library book and is still a proud partner today.
 Visit Direct Mail Services Online 


Mailchimp Partnering with Dolly Parton's Imagination Library

More than 17 million people, businesses and organizations around the world use Mailchimp making it the world’s leading marketing automation platform. Mailchimp’s key features and integrations give Dolly Parton’s Imagination Library the power to send beautifully constructed emails and communications to affiliates, parents and partners around the world.
Visit  Mailchimp Online

Penguin Random House

Penguin Random House


Since the beginning of Dolly Parton’s Imagination Library, Penguin Random House has been a valued partner with The Dollywood Foundation and all champions of the program throughout America by ensuring the availability and affordability of millions of books each and every year.

 Penguin Group (USA) 





Families from around the world visit this award-winning theme park to experience the heart and soul of the Great Smoky Mountains.  Dollywood  is known for introducing new thrill rides, international musical festivals, spectacular shows and demonstrating craftsmen.  Dollywood  is a celebration of the area’s people, its heritage and all that inspires Dolly in everything she does. The 150-acre theme park also includes the Little Engine Playhouse where Penguin Group (USA) presents three sing-along musical adaptations of popular children’s classics, including “The Little Engine That Could”. Favorite characters come to life onstage in lively 20-minute shows which include a special videotaped appearance by Dolly as well as songs written by her, too! Our steadfast collaboration with Dollywood and Herschend Family Entertainment Corporation holds the highest merit as we continue to share in the efforts of bringing family members closer together “Creating Memories Worth Repeating®.”
Visit Dollywood Online

Rotary International

Rotary International Logo

Rotary International is a worldwide organization of 1.2 million business and professional leaders that provide humanitarian services and encourages high ethical standards in all vocations.

Dolly Parton’s Imagination Library is a Collaborating Organization with Rotary International, and our goal is to increase the number of local Rotary Clubs who collaborate with us to help bring the Imagination Library to their communities. Visit Rotary International online here: www.rotary.org.

United Way

United Way  United Way works to create lasting improvements to education, income and health by addressing the underlying problems in these areas. Since 2009, United Way Worldwide has partnered with Dolly Parton’s Imagination Library to encourage local United Ways to help sponsor and support the magination Library in their communities. Local United Ways often help by serving as the 501(c)(3) for local Imagination Library programs, raising funds and encouraging other partners to contribute to cover the cost of books and mailing, promoting the program and registering local children.
Visit the United Way Online

World Choice Investments, LLC

World Choice Investments Logo
Founded in 1988, World Choice Investments, LLC, doing business as  Dolly Parton’s Stampede Dinner Attraction,  Pirates Voyage Dinner & Show and Dolly Parton’s Smoky Mountain Adventures Dinner & Show, operates dinner attraction venues for family fun and adventure in Pigeon Forge, Tennessee, Branson, Missouri and Myrtle Beach, South Carolina. Shows feature special effects, musical productions, live animals and a four-course family feast. Their ongoing sponsorship of Dolly Parton’s Imagination Library provides funding and assists in the program’s national expansion. The campaign for early childhood literacy with birth to preschool registration continues to grow in many states, through well-known established companies, and multiple partnerships such as this.


Visit Dolly Parton’s Stampede Online

Visit Pirates Voyage Online

Visit Smoky Mountain Adventures Online