Imagination Library Pick Wins Newbery Medal

Imagination Library Pick Wins Newbery Medal

“Last Stop on Market Street,” one of the many great titles in Dolly Parton’s Imagination Library lineup for 2016, wins this year’s Newbery Medal, the highest honor in children’s literature.

In 2016, “Last Stop on Market Street” received the coveted Newbery Medal. Each year the American Library Association selects one book as the most distinguished American children’s book. “Last Stop on Market Street” is only the second picture book to receive the award. In addition to the Newbery, it earned a Caldecott Honor and a Coretta Scott King Illustrator Honor. Before any of these, the Imagination Library Blue Ribbon Book Selection Committee chose it.

Author, Matt de la Peña was pleased the Imagination Library had an early interest in the book and impressed with the program’s incredible reach. He shared his appreciation for the Imagination Library, his approach to diversity, his response to winning the Newbery and much more in an in-depth interview.

Quick facts about author, Matt de la Peña
He went to college on a basketball scholarship.
He has authored 10 books, but only two are picture books – the rest are novels.
He grew up in San Diego, CA and now lives in Brooklyn, NY.
He likes to read Middle Grade and Young Adult books with strong female lead characters because of his daughter.
He plays guitar.
His favorite Dolly Parton movie is Steel Magnolias – despite being a “machismo” guy.
He is the first Latino man to win the Newbery Medal.

Imagination Library Interview with Matt de la Peña

Q. From where did you get your inspiration for “Last Stop on Market Street?”
A. I was thinking about this idea that all these young kids are told what they should want and how they think life should be. Around that time, my agent, he sent me an email and said, “Hey, I want you to check out this new illustrator I’m about to sign. His name is Christian Robinson. Here’s his blog, it’s called ‘The Art of Fun.’” There were a lot of illustrations on the blog. One of them was a boy on the bus with his grandmother. I said, “Wow, I really love that one.” So I spent the next few months trying to figure out what the story would be around that illustration.

Q. How did you react when you found out “Last Stop on Market Street” received the Newbery Medal?
A. I was completely shocked, and I still am. I was unaware that picture books could even be considered. You don’t think it’s possible for those kind of things to happen to you. I believe I threatened to kiss [the committee member who delivered the news] and all the other committee members.

Q. How do you feel about being the first Latino man to receive the Newbery Medal?
A. I’m a Mexican-American person, but I’m also bi-racial, I’m half white as well. I view myself as a Mexican writer, but I also write about feeling a little less Mexican than the rest of my family. It was a really powerful moment because I’ve always wanted to feel more a part of the community and the fact that I could bring a Newbery to the community, it just made me think of the incredible Latino and Latina authors that I’ve read and how this is for our community as much as it is for me.

Q. What did you think about the honor of being picked for Dolly Parton’s Imagination Library?
A. I think it’s amazing. I think the mission that you guys have is what the book’s all about.

Q. In the book, Nana shows CJ how to see the best in people and situations. In your life, who or what influenced you to see the good in people and circumstances?
A. If I had to name one person who did that, it would be my grandmother. Her first language was Spanish, so she sometimes didn’t feel super comfortable with her English, but she would always be there. If good things happened to me or if bad things happened to me, she would always do the same thing, she would pat my knee and give me this look that said: “It’s all going to be just fine.”

Q. Can you share with us your thought process in how you created CJ’s voice in the book?
A. Sure, because this was a big decision. I wanted to be authentic, and I wanted to be true to who this kid was, mostly his frustration. Here’s what I decided, I would rather record, basically onto the page, what I hear as opposed to trying to correct his English to be a teaching tool for parents and teachers. I just wanted to be as honest as possible.

Q. Can you recall a moment from your childhood when you saw something that you wanted, but it seemed as unattainable to you as the iPod was to CJ?
A. The biggest way that I felt that is college, I went to a school where nobody talked about college much. I grew up in a community where nobody talked about college. I thought people like us just didn’t go to college.

Q. How do you share your love of reading with your daughter?
A. We read to her non-stop. My daughter is a reluctant eater. She doesn’t really love food. She eats because she is supposed to eat. So we’ve developed this routine where if we read her books she’ll eat all her dinner. So we read to her for an hour during dinnertime, and we read to her before bed.

Q. Has your daughter inspired any stories that we might see in print soon?
A. She’s made me want to write more picture books because I see the magic of picture books. Watching her stare at the pictures and be hanging on every word and then watching her take the book and pretend that she’s reading by herself… it’s really one of the most incredible things about being a parent.

Q. In your essay, “Sometimes The ‘Tough Teen’ Is Quietly Writing Stories” you tell an inspiring story about your father and how books transformed him. How did you think your life would have been different had your dad found his love of reading and books when you were a child?
A. Looking back, I love the way it all evolved. My parents, I feel are lucky too because they’re still pretty young, because they had kids so young so they’re having this second life as educated people on the backend. It’s really amazing to see. One of the things my mom always says is that my dad is a better husband.

Q. The guitar player seems to bring the shift in CJ’s view of his environment. Is music a big part of your life?
A. It’s a huge part, as a matter of fact, I’ve played guitar for probably 30 years. I’m still not that good, but I play it all the time. I think music is communication without words. In an interesting way, that’s what my career is all about, the music of language.

Q. At the end of the book, we discover CJ and Nana are on their way to volunteer to serve food to others. Do you have a volunteer spirit?
A. I really wanted to show, here’s two people – they don’t have enough money to have a car, and they’re riding the bus to a soup kitchen. I wonder if the audience is going to assume that they’re going there to eat, and I wanted to flip perception and say, “hey these people who don’t have much are going to serve.” So for me personally, that super important. One of my favorite parts of my job is that I get to go to underprivileged schools and talk to kids. That’s a really really powerful part of my career.

Follow Dolly Parton’s Imagination Library for more author interviews and the latest news.

See the full list of 2016 Imagination Library books.

“Last Stop on Market Street” Text Copyright © 2015 by Matt de la Peña, Illustrations Copyright © 2015 by Christian Robinson. All rights reserved.

Publisher Credit:
“Last Stop on Market Street” is published by G. P. Putnam and Sons, a division of: Penguin Random House, 375 Hudson Street, New York, NY 10014. Used with Permission
Copyright Notice:
Text Copyright © 2015 by Matt de la Peña, Illustrations Copyright © 2015 by Christian Robinson. All rights reserved.

Sing, Talk And Read (STAR) – DC Public Library

Sing, Talk And Read (STAR) – DC Public Library

District of Columbia Public Library PSA “Sing, Talk And Read”

The DC Public Library’s partnership with Dolly Parton’s Imagination Library ensures all District children can have quality books in the home.

Prepare your child for a bright future by singing, talking and reading with them every day. These three simple activities can jump start your child’s brain development and get them ready to learn when they enter kindergarten.

“Sing, Talk and Read” PSA — Espanol

2015 Gold Medal Book Selections – United Kingdom

2015 Gold Medal Book Selections – United Kingdom

Dolly Parton’s Imagination Library releases 2015 book selection list for the United Kingdom.

Each year, the esteemed Gold Medal Book Selection Committee, a specially selected panel of early childhood literacy experts, is responsible for reviewing hundreds of potential titles for inclusion in Dolly Parton’s Imagination Library UK. With the new year’s list curated, Dolly Parton’s Imagination Library is proud to announce the 2015 Gold Medal Book Selections.

“My commitment to kids has always been to deliver the very best books right to their doorstep and last year we put over 9 million books in the hands of children and their families. Of course, none of this would be possible without the contributions of these talented authors, illustrators and the hundreds of local partners who love kids as much as I do,”

said Dolly Parton.

The list of selected titles include new and popular childrens books like: “Each Peach Pear Plum” by Janet and Alan Ahlberg, “Hairy Maclary from Donaldson’s Dairy” by Lynley Dodd, and “Charlie and Lola: I am Really, Really Concentrating” by Lauren Child.

About Dolly Parton’s Imagination Library:
Since launching in 1995, Dolly Parton’s Imagination Library has become the premiere early childhood book gifting programme in the world by mailing over 66million books in Australia, Canada, United Kingdom and the United States. Currently the programme mails over 820,000 specially selected, age appropriate books monthly to registered children from birth to age 5. In 2015, Dolly Parton’s Imagination Library will mail over 9.5 million books to Australia, Canada, United Kingdom and the United States. Dolly’s vision was to create a lifelong love of reading, prepare children for Kindergarten and inspire them to dream. Recent studies suggest participation in the Imagination Library program is positively and significantly associated with higher measures of early language and math development.
Never Underestimate The Power Of Reddit

Never Underestimate The Power Of Reddit

On February 13th, 2013, Dolly Parton’s Imagination Library quickly became familiar with a social media website called Reddit.

Early Wednesday morning, we noticed that registrations and program replication requests from our website were on the rise. Shortly thereafter we noticed our real-time traffic was out of control (in a good way).

Using Google Analytics, we logged in and began to monitor our website using their new Real-Time analytics which can show you the traffic within your website, as it is happening. This is extremely helpful to combat any malicious attempts to gain access to our system and to help gauge the overall health of our system.

While looking at our real-time data in Google Analytics, we saw that Reddit was sending viewers to our homepage, sometimes at a rate of several thousand new viewers per minute. Throughout the day yesterday, at any given second, was host to thousands of viewers from all around the world.

Imagination Library

This traffic surge was taxing on our servers and in the very beginning, our tech team wasn’t sure how to react. After all, our main concern is always the security of our users. Without knowing the source of the traffic, of course, our security settings initially blocked the surge in fear it was an attempted attack. Once we pinpointed the source of the traffic, the tech team jumped in and made adjustments to allow the traffic. It was all-hands-on-deck for the rest of the day and well into the late evening hours.

In addition to the traffic surge coming from Reddit viewers and bloggers that were unable to access the site, called it the “Reddit Effect” which is when a website goes down due to the high traffic volume. All in all, everyone remained in good spirits, the tech team came through, Facebook, Google + and Twitter buzz was off the charts and we ended up having the best day in the history of our program!

To show just how significant this phenomenon was for our program, we thought we would compare yesterday’s data with the same time last year. It is stunning, to say the least.

The RAW Data

  • Total Viewers – Up 1,163%
  • Online Registrations – Up 1,000%+ (Most online registrations in program history)
  • Program Replication Requests – Up 290%
  • Donations – Up 450%

Top 5 Countries (In order of total traffic volume per country)

  1. USA (Up 1,091%)
  2. Canada (Up 4,544%)
  3. United Kingdom (Up 1,317%)
  4. Australia (Up 7,000+%)
  5. Germany (Up 4,746%)

As the international exposure on Reddit yesterday shows us, anything is possible. Just imagine the success that could be achieved if this was an everyday occurrence or even just a monthly occurrence.

Dolly Parton’s Imagination Library Goes To Australia!

Dolly Parton’s Imagination Library Goes To Australia!

United Way Australia makes program possible for children in Australia!

As of today, Dolly Parton’s Imagination Library is excited to be available in Australia. With months of planning behind the scenes, United Way Australia and The Dollywood Foundation made it public news today that Dolly Parton’s Imagination Library is now available Down Under. Although small numbers to start, nearly 3 dozen (and growing) Australian children will soon be seeing books arrive in the mail for the first time in the history of the program.
With the expansion, Australia becomes the fourth nation and third continent to join the Imagination Library. Queensland was the first Aussie community to register children.

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